Alomo Really Bitter About Border Closure, Losing Millions By The Day
Kasapreko, the manufacturer of the popular Alomo Bitters, has lost about $2 million in revenue as a result of the closure of Nigerian borders.
The Ghanaian company said this in a report signed by its Head of International Business Development, Francis Holly Adzah.
According to the report, the company had managed to transport three loaded trucks to the Nigerian market moments before the border was closed.
The other trucks loaded with products have, however, been grounded at the border and its products wasted away. The firm said it lost $1 million in September to the closure, while as the end of October draws near, their checks show a loss of another million dollars, a situation, which Adzah said is getting out of hand very seriously
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The company said the situation prompted it to venture into other African regions like Ivory Coast, Senegal, Togo, Benin and other European markets so as to offset the loss incurred from the Nigerian market. Kasaprenko has a huge market share in Nigeria as its beverage, Alomo Bitters, is widely consumed by Nigerians.
According to reports, in 2018 the company sold 580,000 cartons; 13.9 million bottles of Alomo Bitters in Nigeria alone.The drink closely resembling the famous German, Jägermeister is said to be made from various plant extracts which are a closely guarded secret.
The manufacturer has openly claimed that the drink has anti-malarial qualities but hasn’t gone so far as to confirm the various health benefits which its drinkers attribute to it. These claims range from aphrodisiac qualities to the easing of menstural pains and cramps in women.