StarTimes Pulls Off Major Coup, Wrestles Away Rights To LaLiga And UEFA Nations League From SuperSport In Nigeria
We all know that the Chinese have arrived in Africa with a bang and continue to flex their economic muscle with the full backing of the Peking government.
This has now also continued in Sports TV and football where the Chinese owned StarTimes has continued to add more blue-chip tournaments and leagues to its ever-growing broadcast menu.
With it already holding the rights to:
* The Bundesliga
* Coppa Italia
* The Emirates FA Cup
* The EPL FA Cup Classics
* The best of both Arsenal and Chelsea Club games from the past
... it has now also added the Spanish Laliga and the UEFA Nations League ( qualifications and actual tournament) for Nigerian football fans.
Ov er the weekend it penned the four-season transmission rights for the Spanish top league, which will be broadcast in the French language, from 2020/21 to 2024 season across sub-Saharan Africa over the weekend.
According to StarTimes Sports Director, Kristen Miao, the matches will be aired live and in HD on its sports channels, as well as the StarTimes ON streaming application
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“We are delighted to have secured the broadcast rights to LaLiga Santander, one of the most prestigious football competitions in the world,
“The acquisition of LaLiga Santander shows our commitment to continually enrich our bouquets and to provide our subscribers with premium sports content,”
Next time we see Chukwueze versus Messi in Nigeria...it will be broadcast in French
Meanwhile the UEFA Nations League is Europe’s newest national-team competition and is entering its second edition. The 2020/21 UEFA Nations League starting from the group stage will begin on September 3 and end in November.Portugal is the reigning champion.
While this may be great news for StarTimes subscribers as the unbundling of Football TV rights long dominated by SuperSport continues, it remains to be seen how Nigerians will warm up to the games being shown in French.