Meet the Richest Athlete in the World Roger Federer, who now tops Ronaldo, Messi, Neymar on Forbes 2020 rich list | - Awareness Media Ng Meet the Richest Athlete in the World Roger Federer, who now tops Ronaldo, Messi, Neymar on Forbes 2020 rich list 2020 - Awareness Media Ng
Meet the Richest Athlete in the World Roger Federer, who now tops Ronaldo, Messi, Neymar on Forbes 2020 rich list

Meet The Richest Athlete In The World Roger Federer, Who Now Tops Ronaldo, Messi, Neymar On Forbes 2020 Rich List

File Photo: (Tennis Super Star Roger Federer: Number one on Forbes Rich list)

Roger Federer now tops all athletes as the richest in the world. He is the 2020 Forbes magazine highest-paid athlete in the world as announced on Friday.

Federer led the lineup for the first time with pre-tax earnings of $106.3 million (95.5 million euros).

The Swiss tennis legend, a men’s record 20-time Grand Slam singles champion, becomes the first tennis player atop the annual list since its 1990 debut. He rose from fifth in 2019.

Federer’s haul over the past 12 months included $100 million from appearance fees and endorsement deals plus $6.3 million in prize money. His previous best showing was second in 2013.

“His brand is 'pristine', which is why those that can afford to align with him clamour to do so,” University of Southern California sports business professor David Carter said.

The ongoing coronavirus pandemic that shut down sports worldwide caused the first decline since 2016 in the total income of the world’s 100 top-paid athletes, a 9% dip from last year to $3.6 billion. Another plunge is expected next year from the shutdown.

Former Real Madrid star, now Juventus player, and Portuguese football legend Cristiano Ronaldo was second on the list at $105 million, ($60 million in salary and $45 million from endorsements).

Barcelona and Argentine football hero Lionel Messi came third on $104 million, $32 million of that from sponsorship deals.

Messi and Ronaldo, who have traded the top spot for the past four years, saw their combined incomes dip $28 million from last year due to salary cuts when European clubs halted play in March due to the coronavirus.

Brazilian footballer Neymar was fourth on the list with $95.5 million, ($25 million from endorsements and $70.5 million from salaries), while NBA star LeBron James of the Los Angeles Lakers was fifth on $88



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.2 million, ($60 million of that from endorsements and $28.2million).

Another NBA star Stephen Curry of the Golden State Warriors was sixth on $74.4 million with former teammate 

(another NBA star), Kevin Durant next on $63.9 million.

Tiger Woods, the reigning Masters champion and a 15-time major winner, was eighth on the list and tops among golfers at $62.3 million, with only $2.3 million from sponsor deals.

Woods topped the Forbes list a record 12 times before an infidelity scandal helped end his run.

Two NFL quarterbacks rounded out the top 10 with Kirk Cousins ninth at $60.5 million and Carson Wentz 10th on $59.1 million.

The top 100 featured athletes from 21 nations and 10 sports. More NBA players made the list than those from any other sport at 35.

Spanish footballer Carlos Ramos, the Real Madrid captain, was last among the 100 on $21.8 million, including $3 million in endorsements.

Two women, tennis stars Naomi Osaka of Japan and Serena Williams of the United States, made the list, the most females on it since 2016.

Osaka ranked 29th overall on $37.4 million ($34 million in endorsements), four spots ahead of Williams with $36 million ($32 million in endorsements).

Federer, 38, boasts the biggest sponsorship lineup among active athletes with Moet & Chandon and Barilla among those paying from $3 to $30 million to link him with their brands.

Federer, who spent a record 310 weeks as world number one, reached 18 of 19 Grand Slam finals from 2005-2010.

Only Woods has joined Federer in making $100 million in sponsor deals in a single year.

Federer’s newest deal is with Swiss running shoe On, where he is an investor.

But several sponsors have been with him for more than a decade, including Rolex, Credit Suisse, Mercedes-Benz and Wilson.

A split with Nike in 2018 opened Federer to Japanese apparel brand Uniqlo’s 10-year deal worth $300 million.





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